How is artificial intelligence (AI) used by social media marketers? Artificial intelligence (AI) is used by major social media platforms to determine what users see and interact with. An AI algorithm or machine learning system governs how the content you create and the advertising you buy are displayed to consumers on every social media platform and in every social media post, frequently in ways that aren't totally obvious to marketers. Here are some of the best ways for social media marketers to get started with AI, machine learning, and intelligent automation. 1- Create and maintain social media content: Marketers devote a significant amount of time to producing content for social media distribution and then managing distribution and engagement across all platforms. This can be aided by using a standard social media management platform, which streamlines social media planning and monitoring. However, AI tools go even beyond. There are tools that can automatically create social ...
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