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Social media analytics - Social media analytics tools - Business intelligence Social media analytics is the process of extracting business insights from social media platforms such as Facebook, Twitter, and Instagram. Likes and shares aren't the only metrics used in social media analytics. Even counting the number of answers, comments, and link hits are insufficient. This approach also helps organizations to measure client sentiment and discover trends as a subfield of social media marketing. In a nutshell, it entails using social media to track the effectiveness of activities taken as a result of these decisions. The concept of social listening is also included in Social Media Analytics. Listening entails keeping an eye on social media for issues and possibilities. Listening is generally integrated into more comprehensive reports that include listening and performance analysis in social media analytics solutions. It uses software tools to convert modulated and non-modulated data i...