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What is Social Media Analytics?

Social media analytics - Social media analytics tools - Business intelligence



Social media analytics is the process of extracting business insights from social media platforms such as Facebook, Twitter, and Instagram. Likes and shares aren't the only metrics used in social media analytics. Even counting the number of answers, comments, and link hits are insufficient.




This approach also helps organizations to measure client sentiment and discover trends as a subfield of social media marketing. In a nutshell, it entails using social media to track the effectiveness of activities taken as a result of these decisions.
The concept of social listening is also included in Social Media Analytics. Listening entails keeping an eye on social media for issues and possibilities. Listening is generally integrated into more comprehensive reports that include listening and performance analysis in social media analytics solutions. It uses software tools to convert modulated and non-modulated data into formats that are easy to understand.
Big Data used in social media is igniting a new and rapidly growing field of study known as "sentiment analysis." Its goal is to find out what individuals say and share in their everyday lives. Companies can use this to help them plan their own social media marketing strategy. Based on key performance measures, they can predict and maximize the return on investment of social media.
Common methods of analysis used:
  • Data mining.
  • Transformation.
  • Natural language processing.
  • Data pre-processing.
  • Data visualization.
  • Hidden pattern evaluation.
  • Traffic analysis.

Social Media Analytics Tools

In order to execute an effective social media campaign, you'll need to use social media analytics tools. It enables social media specialists to track and evaluate the success of numerous aspects of a social marketing campaign, such as sales, customer service, and sentiment analysis.
In terms of sales, these technologies demonstrate the effectiveness of a social media marketing campaign by displaying all positive turnovers or purchases made directly through social media platforms like Facebook and Twitter. These sites are ideal for circulating purchase or signup links, and they correlate directly to traffic that a social media analytics program may detect. Some technologies can mine data from social networking sites to detect or discover people's sentiment toward a brand or business using methods like natural language processing and pattern recognition for brand recognition and sentiment analysis.
Social media analytics tools are pieces of web application analysis software that are used to track, evaluate, and improve the performance of social media. They are simply a subset of web analytics tools that are designed to gather and make sense of web performance data produced by social media sites and platforms and consist of the standard graphical dashboard and data visualization techniques that provide the user with a clear understanding of their social media presence's performance.
They should also give you the information you need to evaluate your social media marketing plan on a macro and micro level.
They can assist you in answering queries such as:
Is it worthwhile for my company to continue publishing on Pinterest?
What were the most popular LinkedIn postings this year?
Should we use Instagram more next month?
For our product introduction, which network generated the most brand awareness?
What types of posts do my followers enjoy commenting on the most?
And many more...
Tools or platforms for social media analytics include:
  • Google Analytics
  • Twitter Analytics
  • Facebook Insight
  • Hootsuite Analytics
  • Hootsuite Impact
  • Hootsuite Insights powered by Brandwatch
  • Brandwatch
  • Talkwalker
  • Channelview Insights
  • Mentionlytics
  • Panoramiq Insights
  • UTM parameters
  • Sprout Social
  • HubSpot
  • TapInfluence
  • BuzzSumo
  • Snaplytics
  • Curalate
  • Keyhole
  • ShortStack
  • SHIELDApp
  • ....


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