How to develop a good social media strategy?

  

The use of social media platforms and websites to attract visitors to a website or product is referred to as social media marketing. It can be used to generate buzz, attract attention, and foster relationships.

When it comes to creating content, making the most of your time, choosing between advertising and natural rivalry... not to mention trying to stand out, or even creating a unique experience for your customers in order to turn them into brand fans, the subject of social networks is vast and can be confusing at times.

• Define your mission through your social media presence. Create a plan based on your favorite channels. In terms of outcomes, what are your priorities? The resources required...
• A list of acts to be taken on various social media platforms, such as Every week, write a blog article. Define a list of themes/expressions on which to position yourself in order to attract prospects, content types to develop, etc.
• Make a monthly report of your activities with: The progression of your key performance metrics, The evolution of social media account-specific indicators (number of subscribers ...), The actions that were taken during the month, and the steps that will be made in the coming month...

How do develop a good social media strategy?

It will be vital to do an assessment of your current social presence before designing a social media strategy. The idea is to understand exactly where you are presently in order to determine what opportunities exist.
Here are some things to think about when it comes to your social media presence:

• The number of subscribers, traffic from these networks, traffic to your blog and most popular articles, the number and types of posts, shares, profiles, cover photos, biographies, custom URLs, lead capture tools, conversion rate, news sharing...

• The amount of social media traffic that your website now receives (including Google search engine through your Blog). Simply use Google Analytics for this.

• Compare your existing profile to that of your competitors on the social network most frequently used by prospects and consumers in your business (number of subscribers, average shares, presence of a blog).

• Using SE Ranking, SEMrush, ProRankTracker, similar web, and other tools, you can analyze the web traffic of your competitors.

• Create an Excel / Google Sheets file to compare your presence to that of your competitors; this file will also serve as a reference for making an assessment after a few months of Social Media efforts, as well as to collect the keywords that generate the most traffic from your competitors, and the most viewed blog articles...

After completing this audit, you will have a better understanding of the present status of your online presence, as well as the best practices of your competitors and the level of interest in each of your social media profiles (how they are managed and what their objectives are).

Twitter, Facebook, Google+, LinkedIn, YouTube, and Instagram are among the most popular social media platforms. Businesses can target their clients with advertising messages directly through their social networking profiles with this kind of marketing. The technique's principal goal is to develop internet content that appeals to interested clients.

Knowing where to focus your efforts and what priorities to pursue is the key to success... To be successful in your communication, you must first create a plan that outlines everything you intend to do in detail (which social networks, which objectives, which means...). The more detailed this plan is, the more straightforward it will be to put into action.

Spending two hours to create your approach and then implementing it throughout the year is thus really beneficial.

Although most Social Media strategies are established over the course of a year, with priority axis, highlights, and so on, the action plan is amended every quarter based on the outcomes, the evolution of priorities, and new opportunities.

The first reaction is to start sharing stuff on social media based on inspiration. The outcomes are frequently unsatisfactory:

Publications with a low level of interaction or sharing, In comparison to your competitors' content that has been seen and approved, An inconsistency in the publication schedule...

The purpose of this post is to show you a simple and effective method for creating an excellent social media presence strategy. You can then put your approach into action on your own:

Moving on to defining your marketing objectives, this entails answering the question, "What is the purpose of being on social media?"

Defining your purpose will guide your social media strategy and, as a result, your future activities. The mission chosen for each social media channel must represent your brand's identity.

Then spend some time defining and describing this objective; the more specific and clear it is, the easier it'll be to select what kind of content you want to generate and share.

Define the missions of each of the identified Accounts, Profiles, Groups, etc: The primary accounts/media on which you'll concentrate your efforts, Secondary accounts, and networks where you'll have a stronger defensive presence.

This process of reflection will lead to your activities and the evolution of your strategy as a result of the findings.

To be successful on platforms, you must first develop a winning plan. Increasing your brand's presence on social media is a difficult task. Indeed, social networks place a greater emphasis on paid product and service promotions at the price of spontaneous community growth. This implies that you must:

• Make yourself more visible and alert ( launching a business, launching a product line, being recognized as an expert...).

• Targeted lead generation (white paper downloads, newsletter subscriptions...).
• Increase the number of people who buy your products and services.
• Convert your customers to become advocates (increase the number of subscribers, get more likes...)...
• Your goals must be specific, measurable, attainable, realistic, and time-bound (review every 6 months...).

Your social media marketing strategy should be built around data and indicators that allow you to track your progress and outcomes.

Your strategy's goal is to create an active community that supports and recognizes you as a leader. This is accomplished by posting good material that generates these indicators. The amount of traffic and clicks that your website receives. The number of people who have seen your message so far. The response to your posts (likes, comments, shares...), the performance of your hashtags, RT..., and so on. In addition to more rational indicators such as sales generated (e.g. via a discount code...) or leads collected, the emotion and excitement generated take into account the numbers.

A smart social media content strategy is one that targets the correct audience, i.e. your target consumers or personas, rather than a theme. Above all, they want to know how your product, service, or content can meet their demands efficiently.